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Rolando de la Cruz
Innovation
In high school, De la Cruz said he had a classmate who underwent treatment for warts on the neck: "My classmate told me he could not stand the pain of the wart-removal treatment which involved heat. He said it was painful even with anesthesia. It was then that I recalled the cashew incident."
His innovation was to develop a cream from cashew nut extracts to treat patients with the skin condition. Using the cashew cream, De la Cruz said, a patient barely feels pain: "Parang kagat lang ng langgam (it is just like an ant bite)."
Besides DeBCC, De la Cruz s magic touch was acknowledged for his Amazing Touch product, which offers natural, non-surgical removal of warts, moles and other skin growths using cashew nut extracts. RCC Amazing Touch International Inc. was established in March 1997 as a one-stop shop for skin and hair care treatment.
"Proven to be safe and effective with no side effects, it is relatively painless, bloodless and scar-less, and requires no anesthesia," De la Cruz said of his products.
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